Data Call Technologies Inc. has announced that they will purchase and acquire Podcast Ready Inc. who has a focus on distributing podcasts to mobile and computer devices according to the latest Business Journal news. Both of these companies are based out of Houston, Texas. Podcast Ready Inc. creates software and offers pod casting services as I said above in the form of distribution.

Data Call Tech. feels that this acquisition will increase their future bottom line by further opening up the world of video and audio web content that has become so popular in Web 2.0.  On the marketing side, Podcast
Ready created an advertiser program where companies are able to insert their ads into related pod casts further securing higher sales results. This is the same kind of thing that we see when logging on to say our Amazon account and relevant ads pop up.

The future of all Web 2.0 services is increased advertising. Yea, I know that is annoying but it is one of the only ways to pay for the pod casting and video services many of us now take for granted as free.